Women-Oriented Health Literacy As an Asset/Capability in a Subsistence Community

This work examines the value and effectiveness of delivery of women-oriented health literacy communication programs in a subsistence (low to no income) community by measuring changes in health outcomes over time. The research draws upon current literature in cultural sociology, public health, medicine and business to construct a programmatic research stream on underprivileged consumers and how to improve health wellbeing in these groups. The work focuses on women’s roles in the health consumption process and sees them as key players within the family in affecting change and in establishing wellbeing.


Humaira Mahi (2010) ,"Women-Oriented Health Literacy As an Asset/Capability in a Subsistence Community", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 199-203 .


Humaira Mahi, San Francisco State University, USA


NA - Advances in Consumer Research Volume 37 | 2010

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