Wellbeing Out of Hopelessness

This research focuses on a Native- American subsistence community in southwest United States with an extraordinarily high rate of diabetes. Findings include considerable hopelessness and a sense of illbeing reflecting perceptions of the inevitability of diabetes for tribal members and the sense of marginalization. However, there are exceptions to this more prevalent view. This work reflects the resource framework for wellbeing that focuses on cultural resources and the subjectivity paradigm that foregrounds consumers’ perceptions of socio-cultural structures and agency within power dimensions.


Laurel Anderson (2010) ,"Wellbeing Out of Hopelessness", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 199-203 .


Laurel Anderson, Arizona State University, USA


NA - Advances in Consumer Research Volume 37 | 2010

Share Proceeding

Featured papers

See More


Can “Related Articles” Correct Misperceptions from False Information on Social Media?

Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA

Read More


A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More


O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.