Disposable People: Commoditization and Redefinition of Self As Rubbish

In this paper, part of a larger project, we investigate disposable people thrown away as a consequence of extensive abuse of alcohol and/or drugs. Building on theories of commoditization, disposal, and rubbish, we pose the following questions: Can people become rubbish, and, if so, how? How does addiction affect users’ relationships with others and their tendencies to treat others as rubbish? What happens when an individual internalizes the rubbish label and redefines self as such? Finally, we propose means by which such understanding might be used in rehabilitating users. Data comes from depth interviews in drug treatment facilities and detox centers.


Angela Hausman and Chris Manolis (2010) ,"Disposable People: Commoditization and Redefinition of Self As Rubbish", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 584-584 .


Angela Hausman, University of North Carolina, Pembroke, USA
Chris Manolis, Xavier University, USA


NA - Advances in Consumer Research Volume 37 | 2010

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