Change Is in the Air?
This paper discusses key findings taken from NMI’s 2007 and 2008 Lifestyles of Health and Sustainability (LOHAS) Consumer Trends Database®, an annual survey focused on the marketplace for LOHAS products, the consumers who use them, their attitudes toward environmental and social issues, and expectations of corporate behavior. Despite the economic downturn, sustainability remains an important issue, but consumers increasingly expect all of the traditional and green benefits from products with no sacrifice in convenience or price. Confusion over divergent marketplace signals and the tensions among the myriad of “seemingly” green choices represent key areas for consumer research.
Steve French (2010) ,"Change Is in the Air?", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 32-35 .
Steve French, Natural Marketing Institute, USA
NA - Advances in Consumer Research Volume 37 | 2010
A9. I know It’s not real, but I like it!
Junxian Yang, Singapore University of Social Sciences
Yue Wang, Singapore University of Social Sciences
Jufinnie Lim, Singapore University of Social Sciences
Yu-chen Hung, Singapore University of Social Sciences
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid