Tobacco Consumption in the Home: Impact on Social Relationships and Marking Territory

In this paper we move beyond viewing the home as a mere context for consumer decision-making to explore consumption practices and socio-spatial relationships within the home in relation to tobacco consumption. Based on focus groups conducted across ten European countries, our findings suggest that smokers view the home as a safe haven where they are sheltered from the outside regulatory environment. However, tension between smokers and nonsmokers demonstrates that consumption practices within the home may become a process of negotiation, resulting in smokers marking territory in efforts to avoid conflict.



Citation:

Kathy Hamilton and Louise Hassan (2010) ,"Tobacco Consumption in the Home: Impact on Social Relationships and Marking Territory", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 319-325 .

Authors

Kathy Hamilton, University of Strathclyde, Scotland, UK
Louise Hassan, University of St Andrews, Scotland, UK



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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