Threshold Lives: Exploring the Liminal Consumption of Tweens

The following paper details specific aspects of a research project which explores the consumer culture of a liminal group – tweens, using the anthropological theory of liminality as a lens of analysis. Constructed by child sociologists and historians and reinforced by the marketplace as the epitome of an interstitial existence, the lived experience of a tween is explored using personal diaries, in-depth interviews and accompanied shopping trips. Outcomes of one aspect of this longitudinal research project – the theory of metaconsumption - are presented, concluding that those in a shadowed reality, those social neophytes no longer children but not yet teens engage with consumption practices and spaces particular to those who must exist mid-way between two spheres of identity. Thus this shadowed reality, this socially indiscernible identity belies agentive consumption and active engagement with signifiers of a duality of mediated selves.



Citation:

Kevina Cody, Katrina Lawlor, and Pauline Maclaran (2010) ,"Threshold Lives: Exploring the Liminal Consumption of Tweens", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 346-351 .

Authors

Kevina Cody, Dublin Institute of Technology, Ireland, UK
Katrina Lawlor, Dublin Institute of Technology, Ireland, UK
Pauline Maclaran, Royal Holloway, University of London, UK



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth

Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA

Read More

Featured

All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Hristina Nikolova, Boston College, USA

Read More

Featured

G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.