Unwanted Objects and Situations: Experiencing Disgust in Consumption Contexts

Current research explores how consumers experience disgust. Three elicitors of disgust emerge: core, socio-moral and inconvenience. Core and socio-moral disgust elicitors have been previously identified in the literature while the inconvenience disgust elicitor is discovered in this study. In four studies, the consumers’ perception of and responses to disgust is discussed. Study 1 is an exploratory study to understand what induces disgust. Study 2 looks at the other emotions correlated with disgust. Study 3 focuses on the action tendencies of disgust, and study 4 replicates the findings with a different population and focuses on disgust in a consumption context.



Citation:

A. Selin Atalay and Melea Press (2010) ,"Unwanted Objects and Situations: Experiencing Disgust in Consumption Contexts", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 752-754 .

Authors

A. Selin Atalay, HEC Paris, France
Melea Press, University of Wyoming, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material

Hyewon Oh, University of Illinois at Urbana-Champaign, USA
Joseph K Goodman, Ohio State University, USA
Incheol Choi, Seoul National University

Read More

Featured

When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project

Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel

Read More

Featured

Attribution of Authenticity: The Benefits of Self-Disclosure of Unfavorable Information

Li Jiang, Carnegie Mellon University, USA
Maryam Kouchaki, Northeastern University, USA
Francesca Gino, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.