Confidence, Mindset, and Self-Efficacy in Goal Pursuit

This paper explores how to mitigate the adverse effect of low confidence in reaching a goal, given that low confidence might have a detrimental effect on taking the necessary actions to accomplish the goal. Specifically, perceived self-efficacy is proposed to be an important benchmark dependent variable to focus on as prior research has shown a positive relationship between self-efficacy and persistency in pursing a goal. A study was conducted to investigate the effect of priming a deliberative or an implementational mindset on perceived self-efficacy across the high and low confidence conditions. The results are discussed and future research directions are proposed.



Citation:

Chiu-chi Angela Chang and Xiaojing Yang (2010) ,"Confidence, Mindset, and Self-Efficacy in Goal Pursuit", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 767-768 .

Authors

Chiu-chi Angela Chang, Shippensburg University, USA
Xiaojing Yang, University of Wisconsin-Milwaukee, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University

Read More

Featured

Format Neglect?: How Different Rank Claim Formats Influence Preference

Julio Sevilla, University of Georgia, USA
Mathew S. Isaac, Seattle University
Rajesh Bagchi, Virginia Tech, USA

Read More

Featured

Family Consumption Experiences Across Generations

Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.