Consumer Culture Theory: Constitution and Production

Consumer culture theory (CCT) is a continually evolving field of social science that extends methods and theories from various disciplines to the domain of consumption and marketing. This essay offers (1) an inventory of the elements that compose the field (major influences, frequently examined phenomena, common contexts of investigation, theoretical foci, data collection and analysis methods, conceptions of the consumer, focal stages of the consumption life cycle, et cetera) and (2) a dialectical model of interdisciplinary knowledge production.


Ahir Gopaldas (2010) ,"Consumer Culture Theory: Constitution and Production", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 660-662 .


Ahir Gopaldas, Schulich School of Business, York University, Canada


NA - Advances in Consumer Research Volume 37 | 2010

Share Proceeding

Featured papers

See More


I10. Can Body Size Influence the Judgments of Warmth and Competence?

Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada

Read More


No Self to Spare: How the Cognitive Structure of the Self Influences Moral Behavior

Rima Touré-Tillery, Northwestern University, USA
Alysson Light, University of the Sciences

Read More


A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.