Dealing With Anxiety: How Effective Health Messages Undermine Self-Control

Health messages that convince consumers of their heightened risk also tend to increase anxiety. The current paper examines the deleterious consequences of such anxiety. We show that processing high versus low health risk messages enhances feelings of anxiety which impair subsequent self-control. Three studies document this effect, examine underlying processes, and identify the condition that overcomes this effect. Anxiety generated from health messages did not undermine subsequent healthful behaviors when the subsequent behaviors were related to the health message domain, because here individuals took a cognitive perspective and engaged in health practice as a way of reducing uncertainty.



Citation:

Nidhi Agrawal and Echo Wen Wan (2010) ,"Dealing With Anxiety: How Effective Health Messages Undermine Self-Control", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 502-503 .

Authors

Nidhi Agrawal, Northwestern University, USA
Echo Wen Wan, University of Hong Kong, Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

F6. Can CSR Save a Firm From a Crisis? A Role of Gratitude in the Buffering Effect of CSR on Consumer Vindictive Behavior.

Junghyun Kim, NEOMA Business School
Taehoon Park, University of South Carolina, USA
Myungsuh Lim, Sangji University

Read More

Featured

Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.