Religious Artefacts As Consumer Culture Products

This paper explores how religious and secular discourses are combined in the artefacts of a contemporary mega-church. Through an investigation of music lyrics, practice and performance, we explore how religious discourse intersects with the ‘market system’ and ‘therapeutic ethos’ to create a form of marketed religion that is reflective of its target audience. Through analysis of the music of a successful Sydney-based mega church we explore how seemingly contradictory elements of religious traditions are mixed with contemporary discourses that have widespread consumer appeal. We see the hybrid identity of the mega-church (church and business) accentuating the effects of secularisation and consumer culture through the artefacts it produces. This contradiction and reconciliation is reflexively resonant to affluent post-modern yearning for individualism and materialist instant gratification.



Citation:

Jeaney Yip and Susan Ainsworth (2010) ,"Religious Artefacts As Consumer Culture Products", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 702-703 .

Authors

Jeaney Yip, University of Sydney, Australia
Susan Ainsworth, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

Read More

Featured

Is Warm Always Trusting? The Effect of Seasonality on Trustworthiness

Gretchen Wilroy, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA
Simon Blanchard, Georgetown University, USA

Read More

Featured

C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows  

Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.