An Exploratory Study Into the Disposition Behaviour of Poor Bottom-Of-The-Pyramid Urban Consumers

This study explores the critical events, decisions and emotions associated with the disposition of basic household items of poor urban consumers. The method chosen to describe the poor consumers experience in the disposition of possessions was that of existential-phenomenology. Open-ended in-depth interviews were conducted with 10 poor urban consumers. The results showed that the disposition behaviour of these poor consumers, while significantly influenced by their religious beliefs, occupied the same psychological stages of disposition as observed by Roster (1989). However, while the psychological stages of disposition were very similar, the behavioural outcomes were quite different to that experienced in wealthier communities. These differences were presented before discussing the implications of these differences. In particular, the decisive role that religion played in influencing disposal behaviour of the poor was discussed before suggesting areas of further research.


Stephen Saunders (2010) ,"An Exploratory Study Into the Disposition Behaviour of Poor Bottom-Of-The-Pyramid Urban Consumers", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 440-446 .


Stephen Saunders, Monash University, Australia


NA - Advances in Consumer Research Volume 37 | 2010

Share Proceeding

Featured papers

See More


The Ritualistic Dimension of Microlending

Domen Bajde, University of Southern Denmark, Denmark
Pilar Silveira Rojas Gaviria, Pontificia Universidad Católica de Chile

Read More


Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case

N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More


Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.