When Choice Deferral Does (And Does Not) Generalize to Subsequent Decisions: a Metacognitive Analysis
Past research has shown that when a choice feels difficult, consumers are likely to defer choice. We examine when such choice deferral does or does not generalize to related choice tasks. Generalization of deferral across tasks occurs when consumers attribute the initial difficulty to their own lack of expertise, thus rendering it relevant to all tasks in the same domain; generalization across tasks does not occur when consumers attribute the initial difficulty to attributes of the initial choice set.
Hyejeung Cho and Norbert Schwarz (2010) ,"When Choice Deferral Does (And Does Not) Generalize to Subsequent Decisions: a Metacognitive Analysis", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 187-190 .
Hyejeung Cho, University of Texas at San Antonio, USA
Norbert Schwarz, University of Michigan, USA
NA - Advances in Consumer Research Volume 37 | 2010
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA
C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows
Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA