When It's What's Outside That Matters: Recent Findings on Product and Packaging Design



Citation:

Julio Sevilla (2012) ,"When It's What's Outside That Matters: Recent Findings on Product and Packaging Design ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 308-312.

Authors

Julio Sevilla, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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