Beyond the "Pain of Paying:" the Role of Specific Emotions in Consumers' Reactions to Prices and Payment Decisions



Citation:

Shelle Santana (2012) ,"Beyond the "Pain of Paying:" the Role of Specific Emotions in Consumers' Reactions to Prices and Payment Decisions", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 293-297.

Authors

Shelle Santana, New York University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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