Identity Structure and the Boundaries of Identity Marketing



Citation:

Bella Rozenkrants (2012) ,"Identity Structure and the Boundaries of Identity Marketing", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 288-292.

Authors

Bella Rozenkrants, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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