Mental Representations of Uncertainty and Risk



Citation:

Bart de Langhe (2012) ,"Mental Representations of Uncertainty and Risk", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 284-287.

Authors

Bart de Langhe, University of Colorado at Boulder, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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