Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?
Julie Ruth (2012) ,"Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 276-279.
Julie Ruth, Rutgers University, USA
NA - Advances in Consumer Research Volume 40 | 2012
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
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GULEN SARIAL ABI, Bocconi University, Italy
The Secrecy Effect: Secret Consumption Polarizes Product Evaluations
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