Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?



Citation:

Julie Ruth (2012) ,"Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 276-279.

Authors

Julie Ruth, Rutgers University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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