Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?
Julie Ruth (2012) ,"Feeling Mixed? When, Why and to What End Do We Feel Mixed Emotions?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 276-279.
Julie Ruth, Rutgers University, USA
NA - Advances in Consumer Research Volume 40 | 2012
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC
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DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University