Conflicted Choices: New Perspectives on Choice Conflict



Citation:

Aaron Brough (2012) ,"Conflicted Choices: New Perspectives on Choice Conflict", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 266-270.

Authors

Aaron Brough, Pepperdine University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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