Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation



Citation:

Tatiana Fajardo (2012) ,"Raising the Bar: New Insights Into the Development of an Optimal Donation Solicitation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 250-254.

Authors

Tatiana Fajardo, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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