New Insights Into the Causes and Consequences of Unplanned Purchases



Citation:

Leonard Lee and Rick Scott (2012) ,"New Insights Into the Causes and Consequences of Unplanned Purchases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 241-245.

Authors

Leonard Lee , Columbia University, USA
Rick Scott, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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