Driving Diffusion How Social Networks, Sender Motives, and Item Characteristics Shape Social Epidemics



Citation:

Jonah Berger and Ezgi Akpinar (2012) ,"Driving Diffusion How Social Networks, Sender Motives, and Item Characteristics Shape Social Epidemics", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 232-235.

Authors

Jonah Berger, University of Pennsylvania, USA
Ezgi Akpinar, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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