New Directions in Word-Of-Mouth



Citation:

Ezgi Akpinar and Jonah Berger (2012) ,"New Directions in Word-Of-Mouth", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 228-231.

Authors

Ezgi Akpinar, Erasmus University Rotterdam, The Netherlands
Jonah Berger, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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