A Variety of Views on Variety-Seeking



Citation:

Yanping Tu and Aner Sela (2012) ,"A Variety of Views on Variety-Seeking", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 223-227.

Authors

Yanping Tu, University of Chicago, USA
Aner Sela, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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