Roll Out the Red Carpet: the Impact of Customer Treatment on Judgment and Decision Making



Citation:

Chen Wang (2012) ,"Roll Out the Red Carpet: the Impact of Customer Treatment on Judgment and Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 209-212.

Authors

Chen Wang, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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