Counterintuitive Effects of Mood, Environmental Cues, and Lay-Beliefs in Food Consumption Contexts



Citation:

Rajagopal Raghunathan (2012) ,"Counterintuitive Effects of Mood, Environmental Cues, and Lay-Beliefs in Food Consumption Contexts", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.

Authors

Rajagopal Raghunathan, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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