Accounting For the Role of Habit in Regular Saving

What is the relationship between habit and saving? Using the self-report habit index (Verplanken and Orbell 2003) and applying it to saving, survey data were collected to (1) validate the role of habits in regular savings; (2) test whether participation in a savings program aids in the formation of savings habits; and (3) examine the role of habits in the perception of financial strain, to measure the effects of habit on a mental construct.


Caezilia Loibl, David Kraybill, and Sara DeMay (2010) ,"Accounting For the Role of Habit in Regular Saving", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 486-486 .


Caezilia Loibl, Ohio State University, USA
David Kraybill, Ohio State University, USA
Sara DeMay, Ohio State University, USA


NA - Advances in Consumer Research Volume 37 | 2010

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