Financial Incentives and Consumer Choice



Citation:

Marco Bertini (2012) ,"Financial Incentives and Consumer Choice", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 195-197.

Authors

Marco Bertini, London Business School, UK



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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