Narrative Persuasion: Applications and Reflections From Three Disciplines



Citation:

David Brinberg and Anne Hamby (2012) ,"Narrative Persuasion: Applications and Reflections From Three Disciplines", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.

Authors

David Brinberg, Virginia Tech, USA
Anne Hamby, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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