Goal-Driven Financial Decisions: Understanding the Role of Consumer Goals in Financial Decision Making



Citation:

Gergana Nenkov (2012) ,"Goal-Driven Financial Decisions: Understanding the Role of Consumer Goals in Financial Decision Making", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 187-190.

Authors

Gergana Nenkov, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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