Not What I Expected: Unanticipated Consequences of Product Exposure and Use



Citation:

Adriana Samper (2012) ,"Not What I Expected: Unanticipated Consequences of Product Exposure and Use", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 182-186.

Authors

Adriana Samper, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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