What You Expect Is Not Always What You Get - the Effect of Consumer Bias on Food Intake
Darren Dahl and Nina Gros (2012) ,"What You Expect Is Not Always What You Get - the Effect of Consumer Bias on Food Intake", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 173-177.
Darren Dahl, University of British Columbia, Canada
Nina Gros, Maastricht University, the Netherlands
NA - Advances in Consumer Research Volume 40 | 2012
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas
Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!
Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration