Sooner Rather Than Later? the Implications of Delay on Enjoyment and Consumption



Citation:

Min Zhao (2012) ,"Sooner Rather Than Later? the Implications of Delay on Enjoyment and Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 168-172.

Authors

Min Zhao, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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