Experiencing and Evaluating in the Brain: Fmri and Single-Neuron Studies



Citation:

Moran Cerf (2012) ,"Experiencing and Evaluating in the Brain: Fmri and Single-Neuron Studies", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.

Authors

Moran Cerf, New York University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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