Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior



Citation:

Carlos Torelli (2012) ,"Beyond Individualism and Collectivism: Novel Cultural Factors and Their Influence on Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 153-157.

Authors

Carlos Torelli, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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