At the Bottom of the Pyramid: How Consumers Cope With Low Status



Citation:

Nailya Ordabayeva (2012) ,"At the Bottom of the Pyramid: How Consumers Cope With Low Status", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 143-147.

Authors

Nailya Ordabayeva, Erasmus University Rotterdam, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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