Socio-Historical Change and Representations of Consumers in Ads



Citation:

Melanie Wallendorf (2012) ,"Socio-Historical Change and Representations of Consumers in Ads", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 139-142.

Authors

Melanie Wallendorf, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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