Expanding the Theoretical Understandings of the Place of Consumption in Market Formation and Transformation



Citation:

Güliz Ger (2012) ,"Expanding the Theoretical Understandings of the Place of Consumption in Market Formation and Transformation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 129-133.

Authors

Güliz Ger, Bilkent University, Turkey



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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