Doing Well Vs. Doing Good: the Interplay of Morality and Performance in Consumer Judgments



Citation:

Jonathan Berman (2012) ,"Doing Well Vs. Doing Good: the Interplay of Morality and Performance in Consumer Judgments", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 125-128.

Authors

Jonathan Berman, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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