The Mere Idea of Money Alters Consumer Welfare, Preferences, and Morality



Citation:

Avni Shah and Kathleen D. Vohs (2012) ,"The Mere Idea of Money Alters Consumer Welfare, Preferences, and Morality", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 121-124.

Authors

Avni Shah, Duke University, USA
Kathleen D. Vohs, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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