Gender and Family Identity



Citation:

Paul M. Connell and Hope Jensen Schau (2012) ,"Gender and Family Identity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 117-120.

Authors

Paul M. Connell, City University London, UK
Hope Jensen Schau, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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