Vinileiros – Those Crazy Guys That Love Their Vinyl Records

How much is a record collection worth? Is it possible to complete a collection? What makes someone buy a vinyl record today and pay more for this big black vinyl record than for a small silver CD? Or just download for free the same music from the internet and listen to it on an MP3 Player? Until what level is it just consumption and when does it become the passion of an aficionado? Find the answers for these and other questions in VINILEIROS.


João Fleck, Carlos Rossi, and Nicolas Tonsho (2010) ,"Vinileiros – Those Crazy Guys That Love Their Vinyl Records", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 734-734 .


João Fleck, PPGA - EA/UFRGS, Brazil
Carlos Rossi, PPGA - EA/UFRGS, Brazil
Nicolas Tonsho, EA/UFRGS - Brazil


NA - Advances in Consumer Research Volume 37 | 2010

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