Brands As a Mean of Self-Expression: Threatened, Unexpressed, Omnivorous, and Flexible Self



Citation:

Jingjing Ma (2012) ,"Brands As a Mean of Self-Expression: Threatened, Unexpressed, Omnivorous, and Flexible Self", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 95-100.

Authors

Jingjing Ma, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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