The Control Dilemma: Pros and Cons of Perceived Control on Self-Regulation



Citation:

Jaideep Sengupta (2012) ,"The Control Dilemma: Pros and Cons of Perceived Control on Self-Regulation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 90-94.

Authors

Jaideep Sengupta , Hong Kong University of Science and Technology, China



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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