Encouraging Healthier Food Consumption: the Role of Product Package Cues



Citation:

Paul M. Connell and Elizabeth G. Miller (2012) ,"Encouraging Healthier Food Consumption: the Role of Product Package Cues", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Paul M. Connell, City University London, UK
Elizabeth G. Miller, University of Massachusetts, Amherst, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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