Understanding Diversity in Consumer Influence and Contextually Embedded Influencers



Citation:

Andrew Smith (2012) ,"Understanding Diversity in Consumer Influence and Contextually Embedded Influencers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 81-84.

Authors

Andrew Smith, York University, Canada



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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