New Perspectives on Symbolic Brands and Reference Groups



Citation:

Silvia Bellezza (2012) ,"New Perspectives on Symbolic Brands and Reference Groups", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 76-80.

Authors

Silvia Bellezza, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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