Construal Levels: New Antecedents, Insights and Implications
Dengfeng Yan (2012) ,"Construal Levels: New Antecedents, Insights and Implications", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.
Dengfeng Yan, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 40 | 2012
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping
Kuangjie Zhang, Nanyang Technological University, Singapore
Shaobo (Kevin) Li, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France