Construal Levels: New Antecedents, Insights and Implications



Citation:

Dengfeng Yan (2012) ,"Construal Levels: New Antecedents, Insights and Implications", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 66-69.

Authors

Dengfeng Yan, University of Texas at San Antonio, USA



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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