The Best of Times, the Worst of Times: How Resource Abundance and Scarcity Shape Consumer Behavior



Citation:

Eugene M. Caruso and Nicole Mead (2012) ,"The Best of Times, the Worst of Times: How Resource Abundance and Scarcity Shape Consumer Behavior", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 58-61.

Authors

Eugene M. Caruso, University of Chicago, USA
Nicole Mead, Erasmus University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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