Signaling to the Self and Others: Selective Use of and Connection With Brands



Citation:

Danielle J. Brick and Tarje Gaustad (2012) ,"Signaling to the Self and Others: Selective Use of and Connection With Brands", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 48-52.

Authors

Danielle J. Brick, Duke University, USA
Tarje Gaustad, BI Norwegian Business School, Norway



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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